With
more and more people turning to online marketing platforms, ecommerce is
emerging as the leading sector for purchasing for consumers. Consumers
worldwide are now turning to online stores as ecommerce becomes more global
oriented. The ease of access of shopping
has now been almost accepted worldwide. Online retailers in turn have maximised
sales and resources in order to cater to the need of the ever increasing
consumer. More advertising, lower prices and assured one day deliveries are now
all the rage. Heavily discounted items and 30 day replacement guarantee all
ensure that more people turn towards online stores. Also we have to keep in
mind that to attract
non potential buyers like window shoppers along with potential buyers is the
key to success and in this the website design is the critical part. If not designed visually
attractive then it won’t attract a larger mass.
Although
most part of the population now accepted this new system, there remains at
large, number of the population who are yet to turn towards ecommerce. This occurs due to lack of knowledge about
online terms and non exposure to online retail previously.
However
online businesses should not ignore these potential consumers and make efforts
to understand their needs and reasons of staying away from the online world. The biggest challenge that online store owners face is to increase
traffic to their store. Knowing where to start and how to stand out from the
thousands of other sites? Some of the thought may arise at this juncture is what are the thingsto Look at whilst making an ecommerce website? How to decrease page loading time?
The
explosion of growth in the ecommerce sector has only made it tougher for
ecommerce sites and platforms to attract the critical mass of consumers needed
to stay in business. However first time buyers are more likely to ignore their
advertising posts and withstand from making any purchase. Online retailers
should learn to step up their game with
- Lucrative first purchase incentives Free gifts for purchase within a targeted time period
- Free sign up offers for their website along with free points so that consumers feel inclined to spend their free cash and come back again
- Provide solutions for consumers who filled in their details but failed to make a purchase
- Maximise search engine visibility, review keywords, phrases and landing pages
- Target the area from which the consumers are and launch campaigns in their specific hometownsCreate remarkable content.
- A good content will transform an online store from a website selling products to a sanctuary for interested customers who will keep coming back for more. The added bonus is that it has a viral effect on consumers and businesses both.
- Promote extensively through social media. As customers and enthusiast’s link to a site from their blogs, websites, tweets and social media pages, the more new visitors will find the store.
Attracting
customers to your online business requires a sophisticated e-commerce marketing
plan and responsive designing that protects your online reputation and brand while attracting customers.
An online business must be easily findable through search engines, while also
exploiting social media platforms. First time consumers are unsure of the whole
online retailing process. They do not have a prior exposure to online
techniques. Ignoring them (future potential buyers) can prove fatal for a
business. Steps should be taken to understand and review the reason of their
not making a purchase and implemented in future marketing policies. Basic way
to go through is to ask consumers for their email address whenever they visit
an online site and then send them newsletters of a business in their email. Providing
attractive first time buyer policies should also be implemented. This potential
group of consumers can prove beneficial to a business in the future and smart
online retailers know better than to ignore and not respond to present non
buyers.
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