The
popularity of Bulk SMS Gateway Service is well known and there
can hardly be better alternative for Businessmen than to use Bulk
SMS Gateway for improving the marketing functions of their
organisations. It is not only a preferable medium of advertising by
the Businessmen, but it has equally become an excellent advertising
medium for the Government organisation and other several types of
enterprises. While this important media of communication has been
very dear to the people, unfortunately, many persons including the
entrepreneurs are not very clear how the best bulk SMS service
really functions.
This article endeavours to make the concept of Bulk
SMS Gateway clear to understand so that the effectiveness of
this wonderful system can be better utilized for achieving the
objective.
The concept of Bulk SMS:
SMS is
the short form of short messaging service. When the SMS are dealt in
bulk the concept of Bulk SMS Gateway comes. Bulk SMS is the method of
sending a lot of messages from a top bulk sms company having
relevant information to the customers. Bulk SMS can be used suitably
to send messages to promote the functioning of Business effectively,
to send relevant information to the customers, to send relevant
alerts, and several other things. The most important function which
the Bulk SMS help to carry is that it enables to send same messages
to various persons at different locations at the same time and also
it can send the messages to the targeted customers at any point of
time. The clarity and the transparency of the messages are liked by
the customers as they come to know the latest status of a particular
promotion or any alerts without breaking a sweat. The messages can be
received by the consumers in their mobile while they are on the go
also and this is an non-parallel feature which cannot be achieved by
any other advertisement media.
The
Working process of Bulk SMS: Bulk SMS process involves a few steps as
follows:
1.
Mobile or telecommunications operators. The customers subscribe to
such operators to get their calling and SMS facility along with other
options like multimedia, etc.
2.
Bulk SMS Gateway Provider who offers to send Bulk SMS
through the help of mobile operators
3.
SMPP or Short message peer to peer
4.
Bulk SMS Reseller account holder
5.
Holders of Normal accounts.
The Mobile or telecommunication operators:
The
operators play the prime role in sending messages and this they do
through wireless satellite signal network spread through different
regions. The operators act as the first party in the transferring and
sending of Bulk SMS. Without the permission of the operators, Bulk
SMS Gateway fails to send SMS and also if the terms and conditions
are flouted, operators can block the messages easily.
The Bulk SMS Gateway:
The best
bulk sms company take the approval of the operators of
telecommunication service and the Bulk SMS service is sold to third
parties. Once the approval is received the Bulk
SMS Gateway providers can sell Bulk SMS to other parties. The
rules and the regulation set by the telecom department are adhered to
by these providers.
SMPP Holders:
The
abbreviated form of SMPP stands for short messages peer to peer. They
act as the third party in the overall process of sending Bulk SMS.
Bulk SMS solution is provided by the SMPP holders and they are
closely tied with the Bulk SMS
Gateway.
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